Halloween 2020

Halloween 2020
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Halloween 2020 – They’re baaack!

This Halloween, we’re picking up right where our 2016 Magic Cat Academy Doodle left off with a subaquatic shriek-quel! Dive in with Momo the cat to help new friends and reach new depths in her adventure against the Big Boss ghost and its school of ghouls…underwater.

Feline lucky? Swim and swipe to PURR-tect the ocean and its creatures before it’s too late!

 

 

The Levels : A deep dive

 

Level 1 — Sunlight Zone | Aquatic foe: Immortal Jellyfish

Fun Fact: When nearing death, the Immortal Jellyfish can revert back to the polyp stage & start its life cycle all over again—and can do so an unlimited amount of times!

 

Level 2 — Twilight Zone | Aquatic foe: Boops Boops

Fun Fact: “Boops” derives from the Greek “boōps,” meaning “cow eye.” In most languages, the fish’s name refers to its large, buggy eyes.

 

Level 3 — Midnight Zone | Aquatic foe: Vampire Squid

Fun Fact: The Vampire squid has no teeth & doesn’t hunt prey! It lives off small, organic material that falls to the ocean bottom known as “marine snow.”

 

Level 4 — The Abyss | Aquatic foe: Anglerfish

Fun Fact: Talk about a fish gone fishin’. Instead of hunting, the Anglerfish uses its esca (or modified fin ray) to lure prey. The esca can illuminate thanks to bacteria!

 

 

Early concepts & drafts of the Doodle below

 

Early swimming & spells animation explorations

  

 

Early concepts for Level 1 [Sunlight Zone] & Level 2 [Twilight Zone] : the Immortal Jellyfish & Boops Boops

 

Early concepts for Level 3 [Midnight Zone] & the Vampire Squid

   

 

Early concepts for Level 4 [The Abyss] & the Anglerfish

 

 

Early concepts for Level 5 [The Trenches] & the Big Boss showdown!

 

Early Google Homepage image concept

 

 

Behind the scenes with Momo & Sugar

 

User testing pt. 1

 

User testing pt. 2 (ghosts can be SO transparent)

 

User testing pt. 3 (swiping ghosts proves effective)

 

Momo & Sugar on break from game development (sometimes ghosts can’t take a hint)

 

A restless Momo & sugar the night before launch

 

Approx. 1 minute after launch — time for a cat nap

 

 

Want more adventures with a black cat, ghost and more this Halloween? Now, you can bring your favorite Halloween characters and pet trick-o-treaters into your space using augmented reality. Search for Halloween, Jack-o-lantern, human skeleton, cat, dog, or German Shepherd on your mobile phone.

 

Magic Cat Academy 2 Team

ART

Olivia Huynh

Juliana Chen

ENGINEERING & UX DESIGN

Stephanie Gu

Conner Lane

Brian Murray

Anthony Irwin

 

PRODUCTION

Producer | Colin Duffy

Music/Sound | Silas Hite, Jacob Howcroft

Marketing | Perla Campos

Doodle Team Leads | Jessica Yu, Brian Kaas

 

EXTERNAL PAWTNERS

Momo (black cat)

Sugar (white cat)
 

 

 

 

 

You can find more about Halloween 2020 on the official Google Doodle Page

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