Halloween 2020

Halloween 2020

Halloween 2020 – They’re baaack!

This Halloween, we’re picking up right where our 2016 Magic Cat Academy Doodle left off with a subaquatic shriek-quel! Dive in with Momo the cat to help new friends and reach new depths in her adventure against the Big Boss ghost and its school of ghouls…underwater.

Feline lucky? Swim and swipe to PURR-tect the ocean and its creatures before it’s too late!



The Levels : A deep dive


Level 1 — Sunlight Zone | Aquatic foe: Immortal Jellyfish

Fun Fact: When nearing death, the Immortal Jellyfish can revert back to the polyp stage & start its life cycle all over again—and can do so an unlimited amount of times!


Level 2 — Twilight Zone | Aquatic foe: Boops Boops

Fun Fact: “Boops” derives from the Greek “boōps,” meaning “cow eye.” In most languages, the fish’s name refers to its large, buggy eyes.


Level 3 — Midnight Zone | Aquatic foe: Vampire Squid

Fun Fact: The Vampire squid has no teeth & doesn’t hunt prey! It lives off small, organic material that falls to the ocean bottom known as “marine snow.”


Level 4 — The Abyss | Aquatic foe: Anglerfish

Fun Fact: Talk about a fish gone fishin’. Instead of hunting, the Anglerfish uses its esca (or modified fin ray) to lure prey. The esca can illuminate thanks to bacteria!



Early concepts & drafts of the Doodle below


Early swimming & spells animation explorations



Early concepts for Level 1 [Sunlight Zone] & Level 2 [Twilight Zone] : the Immortal Jellyfish & Boops Boops


Early concepts for Level 3 [Midnight Zone] & the Vampire Squid



Early concepts for Level 4 [The Abyss] & the Anglerfish



Early concepts for Level 5 [The Trenches] & the Big Boss showdown!


Early Google Homepage image concept



Behind the scenes with Momo & Sugar


User testing pt. 1


User testing pt. 2 (ghosts can be SO transparent)


User testing pt. 3 (swiping ghosts proves effective)


Momo & Sugar on break from game development (sometimes ghosts can’t take a hint)


A restless Momo & sugar the night before launch


Approx. 1 minute after launch — time for a cat nap



Want more adventures with a black cat, ghost and more this Halloween? Now, you can bring your favorite Halloween characters and pet trick-o-treaters into your space using augmented reality. Search for Halloween, Jack-o-lantern, human skeleton, cat, dog, or German Shepherd on your mobile phone.


Magic Cat Academy 2 Team


Olivia Huynh

Juliana Chen


Stephanie Gu

Conner Lane

Brian Murray

Anthony Irwin



Producer | Colin Duffy

Music/Sound | Silas Hite, Jacob Howcroft

Marketing | Perla Campos

Doodle Team Leads | Jessica Yu, Brian Kaas



Momo (black cat)

Sugar (white cat)





You can find more about Halloween 2020 on the official Google Doodle Page


Be the first to comment

Leave a Reply

Your email address will not be published.